About Hogar es...
Ethel Rullan
Ethel Rullán is a highly accomplished businesswoman and educator. After kickstarting her career in advertising, Ethel achieved an MBA from the University of Puerto Rico and served as a Marketing Professor at the UPR Arecibo Campus for 13 years. In 1999, she channeled her entrepreneurial spirit into founding "Hogar es...", a successful home decor store. Ethel is also passionate about supporting emerging artists and startups. Outside the professional sphere, she finds joy and inspiration in traveling and experiencing new cultures, and of course, her home and family.
Welcome to our store
Hogar es... is a revered home decor store established in December 1999, marking its inception at the turn of the millennium. For over two decades, we have been a go-to destination for beautiful home decorations in the northern region of Puerto Rico, providing an array of products that can cater to any taste, from elegant sophistication to boho minimalism.
Our comprehensive selection includes a range of products such as accent furniture, rugs, lighting fixtures, outdoor decor, pillows, and general decor items including candles, trays, and candleholders, to name a few. But we're not just about products; we offer services too. We specialize in providing bespoke curtains and draperies, tapestry, and wallpaper solutions.
At Hogar es..., we work closely with customers looking to breathe new life into their living spaces, regardless of the size. We also extend our expertise to commercial projects, ensuring every space we touch transforms into a visual delight. Your search for unique, quality home decor ends here at Hogar es... where we make your house feel like a home.